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Over the past decade, Tencent has managed to acquire minority or majority stakes in some of the biggest Tier 1 gaming publishers. Given how lucrative major esports tournaments have become, publishers will likely start to play a bigger role in tournament organization.

Supercell and Super Evil Megacorp are leading the way for mobile esports. Opportunities: Games that are played competitively and performed extremely well have done so because publishers are designing the online and multiplayer experience with tournament and competitive gameplay in mind.

League of Legends, Counter-Strike, Dota, etc. We can and should continue to expect more publishers designing and developing games with esports as a top priority. Just as a university would have a volleyball, golf, basketball, and football team — top esports franchises will have teams across multiple games.

Several franchises have established extremely strong brand identities via strong presences on YouTube and Twitch. OpTic Gaming and FaZe Clan are the two main franchises that have become media powerhouses over the past couple years.

Opportunities: Over the next couple of years, certain franchises will establish themselves as staples in the industry. There are already several household names within the esports industry. However, in my opinion, many of these have potential to become billion dollar franchises.

Owners and investors of these franchises range from ex-professional athletes to traditional venture capitalists. A lot of these owners are not businessmen by trade and stumbled into the world by being gamers themselves. However, Steam Valve is the only distribution platform that allows games that are not exclusively developed by Valve. The other three major distribution platforms are used primarily to promote their respective publishers. Similarly to the App Store, Steam takes a percentage of all in-game purchases.

Opportunities: As a tier 1 publisher, it is likely in your best interest to distribute the games via your own platform. The biggest reasons in favor of this, are that you gain full flexibility, customizability, and you are on longer forced to give a percentage of sales to Steam Valve. With that being said, launching your game via Steam greatly increases your chances of discoverability.

Companies: Sponsors Endemic Gaming Related : Given how many gaming peripheral companies there are, it is unsurprising that there is a large number of endemic sponsors in the space. Opportunities: The buying power of consumers in esports is extremely high and consumers are always looking for ways to improve their game. Although the peripheral space is crowded, there will always be opportunities to prosper.

Sponsoring influencers are a key way to grow your business in the esports industry. This space is extremely hard to map out, as major players are regularly piloting sponsorships in the space. There is a significant opportunity to capture one of the most highly coveted demographics — if you successfully do your research.

Each player, team, and league has certain stigmas and skewed demographics. Most of the organizers listed have direct support from the game publishers, thus they receive assistance with marketing these events. League of Legends Championship Series, LCS, is a unique league as it is directly organized and run by the gaming publisher themselves.

This, obviously, has pros and cons. For example, in the NBA, you would never see Spalding also making the rules and organizing the league. For other games, it is quite common to compete in a variety of leagues and tournaments. Opportunities: Although controversial for certain games, there is a tremendous opportunity to develop a main league for each game, such as LCS.

This allows viewers to understand which events and tournaments are most important, while also hopefully simultaneously raising viewership numbers. These platforms often host online tournaments and ladders, which allow amateurs and professionals the opportunity to play against one another. Think of these platforms as both the minor and intramural leagues of traditional sports — where there is an opportunity for you to shine through and catch the attention of major teams. For the most part, each of these platforms has their own match-making, ranking system, servers, anti-cheat software, admin team, etc.

Opportunities: This bucket is unique as there is a large opportunity to own the platform space across all games by offering relevant prizes to even casual players looking to test their skills. On the flip-side, certain gaming publishers have opted to owning this space completely by building a fully comprehensive competitive matchmaking, such as League of Legends. Opportunities: For the most part, tools that exist today are specifically focused on the software infrastructure required to organize events.

However, LAN local area network events require a large amount of human capital and expertise to successfully organize events. Over the next couple of years, there is a tremendous opportunity to build tools that assist with successfully organizing tournaments, leagues, etc. Each of these platforms can be overwhelming and complex to run. Opportunities: Over the past couple of years, several companies have attempted to tackle the high barriers to entry required to stream on Twitch, YouTube, etc.

There is a huge opportunity to streamline this process even more, and encourage the next million streamers. Skype, TeamSpeak and Mumble have been widely used throughout the space for over the past decade; however, new entrants have started to emerge, such as: Discord and Curse Voice. In just 1. Opportunities: This is a space that was ripe for disruption, and entrepreneurs have attempted to take interesting stabs at the space.

There is a large opportunity for Skype to support the gaming community by adding key features such as dedicated servers. For each of these news publications hiring well respected and knowledgable analysts from the space is key. Commentators for esports events often host their own talkshows with guests on YouTube i. Thooorin , and it is critical that the larger news publication understand how this ecosystem wants to consume content. Opportunities: This space is extremely unique and exciting for a variety of reasons.

Consumers also have the opportunity to improve in real-time. Training platforms for esports are fascinating as they can and will be able to add provide overlays that directly impact gameplay. Opportunities: Coaches and training platforms are one of the biggest opportunities in esports.

Opportunities: Twitch, YouTube, Facebook, etc. Finding out via Twitter that a specific match-up is starting is not sustainable nor scalable. Without live-streaming, there would arguably be no esports. The invention of Twitch and other tools in this larger segment enabled consumers to watch professionals compete from anywhere in the world.

Certain types of match will favour different teams, so your background knowledge will come to the fore when wagering on these select markets. In-play wagering - Live streaming ESL matches is also recommended, as this will enable you to ride the momentum of a CS:GO match and place a bet accordingly.

By watching the action unfold, you could be first to the notice a particular trend that may allow you to capitalise on the in-play betting odds that are available. If you see a certain price and market that you like based on your opinion from matching the game, it could end up be a fruitful option. Astralis took home the prize for Season 12 Europe to pull level with Fnatic, who had won the crown in Season 11 Europe.

When the league was reorganised into one major tournament in Season 13 rather than regional action, Danish outfit Heroic defeated Gambit Nation from the Russian Federation. Last term, Natus Vincere was victorious over Team Vitality, claiming the crown for the first time.

Predictions — Fnatic are a strong outfit, and will be determined to bounce back after a disappointing campaign in season 14 where they were eliminated in the first round of the playoffs. Natus Vincere have looked formidable in the defence of their crown, and will be looking to be become only the third team to win successive titles.

NIP could also be worth keeping an eye on after a bright start to the term, with new head coach Daniel "djL" Narancic at the helm. Meanwhile, Heroic reached the semi-finals last season, falling narrowly short of two-straight finals appearances. Look out for the Danish outfit due to the strength of their line-up. The best time to look at these odds will be before the start to the season, at which point you will have the largest prices available. As the action commences, the odds will move to reflect the results in the competition.

You can also find value when the season is in mid-flow, especially if a strong team were to have a bad start to the competition or if the bookies are slow to react to the rise of an underdog. Ensure you look around all the leading betting sites before committing to a wager to find the best price. Before using this market, you should look at the ranking and form of the two sides involved in the contest to judge which team to back.

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